CHEAD’s activities are informed by our strategic plan, which we review continually. Our current strategic plan has been developed with our members’ direct input and therefore reflects what they view as the main areas of priority for CHEAD, institutions and the wider sector.

Overall, we aim to achieve our objectives through:

  • Articulating the values of our subject
    We fund regional seminars to debate what exactly is art and design and how it relates to major societal and economic challenges identified by Research Councils UK.
  • Advocacy work and networking
    CHEAD gives a voice to HE A&D. We aim to inform debates and to influence key influencers where it touches on our sector. We contribute to several committees, such as the two All Party Parliamentary Groups for Design Innovation and for Art, Craft and Design Education. In this way we gain access to further networks and can engage in work that these networks produce.
  • Networking opportunities with peers from other member institutions and from key external organisations.
    We enjoy close working relationships with organisations that play a key role in art and design (higher) education landscape, such as UCAS, Crafts Council etc; we are able to draw on their expertise and to offer our own support to relevant projects led by these organisations and individuals. Moreover, at our various events we provide a forum for exchange between representatives and our CHEAD members.
  • Support networks and events for specific groups, such as gallery staff and for aspiring academic leaders.
    CHEAD offers peer support networks for specific staffing groups within schools of art and design. Our Leadership Development Programme provides leadership training and a lively network specifically aspiring leaders in art and design. In addition, we maintain a network of HE gallery leaders for exchange and mutual support.
  • Funding for regional seminars and for A&D Learning & Teaching Awards.
    The fundamental objective of our funding is to strengthen the HE A&D infrastructure. Besides our regional seminars, our Learning & Teaching awards shall recognise the outstanding practice that takes place in our member institutions.